Health-tech startup SuperLiving has secured $7 million in a Series A funding round. Lightspeed led the round, with participation from existing investors Kae Capital and All-in Capital. The company focuses on AI-driven wellness and preventive healthcare built specifically for Indian users.
This investment signals growing confidence in platforms that bring personalized health support to underserved markets — particularly in Tier-II and Tier-III cities across India.
About the Series A Funding Round
SuperLiving announced this funding on June 25, 2026. The round was led by Lightspeed India, a prominent venture capital firm with a strong track record in consumer tech and health startups.
Kae Capital and All-in Capital also participated as returning investors. Their continued support reflects satisfaction with SuperLiving’s early performance metrics. Furthermore, the round validates the startup’s thesis that preventive wellness for non-metro India remains a massive, underpenetrated market.
How SuperLiving Plans to Use the Capital
Strengthening AI Capabilities
SuperLiving will use a significant portion of the funding to deepen its artificial intelligence stack. The platform already offers an AI companion tailored to Indian users. Moreover, the company aims to make this companion more adaptive, culturally aware, and personalized over time.
Expanding Vernacular Content
Language remains a key barrier in digital health adoption. Therefore, SuperLiving will invest in expanding its vernacular content ecosystem to reach users who consume health information in their native languages. This strategy directly targets the massive non-English-speaking population in smaller cities.
Accelerating Product Development and User Acquisition
In addition to AI and content, the company plans to speed up product development. It also intends to aggressively scale user acquisition across Tier-II and Tier-III markets. Cities like Meerut, Varanasi, Indore, Jaipur, and Visakhapatnam are already driving a large share of growth.
Broadening into Adjacent Health Categories
SuperLiving also plans to expand beyond wellness coaching. The company will enter categories such as diagnostics, health commerce, and personalized care experiences. These adjacent areas strengthen its position as a full-stack preventive health platform.
Founders Behind SuperLiving
Manavdeep Singh Grover (Founder and CEO) and Gurjot Kaur (Co-Founder) lead the company. Both bring strong consumer tech backgrounds. Grover previously held a leadership role at Meesho, while Kaur comes from Pocket FM — two of India’s most successful consumer platforms.
Their combined experience in scaling consumer products in non-metro India makes them well-suited to tackle healthcare access at the grassroots level.
Traction and Growth in Tier-II and Tier-III Cities
Strong Early Numbers
SuperLiving crossed 1.5 million installs in less than a year since launch. Additionally, the platform has earned over 100,000 paying users — a strong conversion signal for a young consumer health product.
Non-Metro India Drives the Business
Notably, 73 percent of paying users come from Tier-II cities and beyond. Cities such as Meerut, Gangtok, Agra, Nashik, Bhiwadi, Hisar, and Jalandhar represent the core of the platform’s paying base.
Measurable User Outcomes
User satisfaction metrics are equally impressive. As many as 82 percent of users report visible improvements in goals like fat loss, energy, stamina, skin health, and strength. These outcome numbers are critical in building trust and driving retention.
What Investors Are Saying
Harsha Kumar, Partner at Lightspeed India, explained the investment thesis clearly: most wellness platforms are designed for India’s affluent urban class. SuperLiving, by contrast, is building for the rest of India — affordable, vernacular, culturally grounded, and genuinely sticky.
CEO Manavdeep Singh Grover added that personalized wellness has historically been limited to those who could afford experts and coaches. AI changes this equation. The company’s 1.5 million-user base proves that the demand for trusted, personalized health guidance extends well beyond metro cities.
Why This Funding Matters for Indian Healthtech
India’s preventive healthcare market is large and largely underserved. Urban-focused wellness apps have dominated investment attention for years. However, demand is clearly shifting. Platforms that combine AI, vernacular content, and affordable pricing to serve non-metro users are now attracting serious capital.
SuperLiving’s Series A is, therefore, an important data point. It shows that investors see real opportunity in AI-driven preventive health beyond Tier-I cities. As a result, more startups may follow this model — building culturally grounded health products for the 800 million Indians who live outside metros.
The intersection of AI, wellness, and preventive care is emerging as one of the most significant consumer opportunities in India’s digital economy.
