Google has opened up access to Search Labs, a new program that allows people to test out new search features, including the Search Generative Experience. This new feature uses generative AI to help users understand a topic faster and get things done more easily. For example, it can provide an AI-powered snapshot of a topic, uncover quick tips for specific questions, and integrate with shopping to provide price, customer ratings, and links to purchase.
Google has opened up access to Search Labs, a new program that allows people to sign up for experiments, including the Search Generative Experience. This new feature uses generative AI to help users understand a topic faster and get things done more easily.
For instance, Search will now offer an AI-powered snapshot if you’re seeking information about a subject that you would typically have to break down into several searches so you can better understand what elements to take into account. Or, Search can now find quick answers to your inquiries if you’re seeking them.
In addition, the new search experience has a shopping integration. This means that you can search for things like “Peel and stick wallpaper for kitchen” to learn about important factors, like if it’s easy to remove, and get a list of options, including price, customer ratings, and links to purchase.
If you want to explore further, you can select the option to “ask a follow-up question” or select a suggested next step, which will take you into a conversational mode where you can ask Google more about the topic you’re exploring. The context will be carried over from question to question.
Google says that this experiment is just the first step in adding generative AI to search and that they’ll be making many updates and improvements over time. They’re excited for people to test out these new capabilities and share feedback along the way.
