Apple’s first-party apps, including the Phone app, Messages, Photos Safari, and others, will soon be able to be reviewed and rated on the App Store. For the uninitiated, these are the apps that come pre-installed on your iPhone. The internet giant previously would not enable customers to rate its own apps.
- The change: Developer Kosta Eleftheriou, who has been a vocal advocate for App Store reform, notably in the area of App Store scammers, was the first to notice the change. Several Apple apps have now become available to rate and review with iOS 15.1 according to Appfigures data.
- Default apps: This includes several default apps, like Clock, Phone, Messages, Camera, Photos, Apple Health and Safari. It also includes Apple Watch-enabled apps like Workout, World Clock, Find Devices, and Heart Rate. This change could allow Apple to independently update its default apps outside of iOS updates as it does now.
- Tactics: This is a tactic Google follows with many of its core Android features and functions, which have their own Play Store listings. Appfigures confirmed that the apps appear to have been added as separate listings on October 25, independently of the latest iOS update.
- Listings: As many consumers are likely unaware of the apps’ listings at this time, they have few reviews. For instance, the Phone app only has six ratings so far, they pointed out, the report said. Messages have just a handful of ratings, as well, but they’re positive, giving the app 4.7 stars, it added.
- Customized: Safari is the best way to experience the Internet on all your Apple devices. It brings robust customization options, powerful privacy protections, and industry-leading battery life — so you can browse how you like when you like. And when it comes to speed, it’s the world’s fastest browser.