Shops in Groups, product recommendations, and a test of Live Shopping for Creators are among the new shopping services unveiled by Facebook. Admins of Facebook groups can use Shops in Groups to create an online store on their affiliated Facebook Page.
- Collaborations: Facebook has featured Live Shopping for years, but as brand-creator collaborations become more popular, the service is testing a feature that will make these partnerships appear more seamless. Rather than referring viewers to another page to watch an influencer sell a product, creators and businesses may now cross-stream on both of their pages.
- Recommendations: Users frequently ask for product recommendations in groups – think of a skincare or makeup group — so now, if a user mentions a product that is available in a Facebook shop, they may tag and embed it in their comment. Users’ news feeds will display top product suggestions from groups.
- Volunteers: Yulie Kwon Kim, Meta’s vice president of Product Management, pointed out that many group admins are volunteers, and these shops could offer them a revenue stream for their work.“The money goes to the group admin, and they can decide how they want to use it,” she told. “This is a great way for people to sustain and keep the group going.”
- Ambitions: At its Facebook Communities Summit earlier this month, Facebook outlined its ambitions for group monetization services such as shops, fundraisers, and subscriptions. Social media sites have placed a strong emphasis on Livestream shopping events. YouTube, Instagram, TikTok, and Facebook all host live shopping broadcasts and trials in order to encourage people to shop.
- Navigations: When a Shop is enabled, a new ‘Shop’ tab will appear in your group’s navigation menu, and items will be displayed in a distinct panel within the group’s feed, as illustrated here. According to the statement, “members of OctoNation, an octopus fan community, can now buy stickers, mugs, and clothes to display their love of octopuses.”