Google, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and now Microsoft are among the companies involved in CES. In less than two weeks, the software behemoth has become the latest big name to announce that it will no longer be attending CES in person.
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The company said in a statement provided to TechCrunch. “After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022. We will continue with our digital CES plans on both the Microsoft Partner Innovation Experience and Automotive Press Kit, where we’ll highlight our partners’ newest devices, solutions, and innovations. We look forward to continuing to participate remotely.”
CES’ governing body, the CTA, remains steadfast in its decision to continue the physical show, as planned. “Over 2200 companies are confirmed to participate in person at CES 2022 in Las Vegas. Our focus remains on convening the tech industry and giving those who cannot attend in person the ability to experience the magic of CES digitally”, said President, Gary Shapiro
“CES 2022 will provide an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Given CES’ comprehensive health measures — vaccination requirement, masking, and availability of COVID-19 tests — coupled with lower attendance and social distancing measures, we are confident that attendees and exhibitors can have a socially distanced but worthwhile and productive event in Las Vegas, or while experiencing it online” said Gary.
4. Prior notice:
An earlier statement from the company offered two days prior noted that back-outs had only impacted roughly 7% of its exhibitor space. The CTA has yet to offer an updated figure, in light of some rapid extractions by big-name companies, along with smaller startups who have opted for a similar abundance of caution.
Along with Lenovo and Waymo, Intel joins a growing list of names that includes T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, and Pinterest. In its latest statement provided to TechCrunch, CES’s governing body, the CTA, says the show will go on (citing its health protocols and a relatively low number of dropouts thus far).