Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live MLS match, starting from 2023.
This deal, which is being described as a ‘historic first’ for a major professional sports league, will allow fans across the globe to watch all MLS, Leagues Cup,1 and select MLS Next Pro and MLS Next matches in the same place.
Don Garber, the League’s Commissioner, commented: “Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans.
“Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer.”
As the pair introduce a new MLS streaming service via the app, the service will also provide fans a new weekly live match ‘whip-around show’ to keep up with the sport as well as game replays, highlights and analysis. This live and on-demand content looks to provide in-depth, behind-the-scenes views of both the players and clubs.
“For the first time in the history of sports fans will be able to access everything from a major professional sports league in one place,” added Eddy Cue, Apple’s Senior Vice President of Services.
“It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration – just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch.
“We can’t wait to make it easy for even more people to fall in love with MLS and root for their favourite club.”
At launch, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish, and all matches involving Canadian teams will be available in French.Source: InsiderSport