In today's daily Fast Five, Starbucks workers in Buffalo, NY unionize, Lululemon cuts estimates on Mirror, a robotics company has a huge SPAC deal in the works, Facebook opens up a virtual world app, and retail CEOs band together to lobby Congress to stop theft.

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Today's Fast Five Tue, 14 Dec 2021
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Hello Omni Talk Fans! I think it was a Mr. Maguire who once uttered the word, "plastics," to a young Dustin Hoffman in the 1967 classic, The Graduate.

Well, yesterday's plastics are today's Retail Media Networks because every retailer is looking long and hard at creating one. Microsoft even named the rise of the retail media network as one of its top tech trends for 2022.

And the beauty of it all?

As we learned in our latest podcast with Pearl Lieberman of ciValue, every retailer is already a retail media network whether they know it or not.

Which is some really deep sh*t if you stop and think about it. And that's before we even bring the metaverse into the discussion!

To hear all the knowledge Pearl dropped with us on the subject of retail media networks, click here or on the big blue box right below this sentence.

Listen to Anne's Podcast with Pearl

In other news, today Anne and I want you to envision us as animated creatures from the 1937 Disney Classic, Snow White, as we ask, "Mirror, mirror on the wall, what retail headlines on this fine Tuesday morning were the fairest of them all?"

Because in today's Fast Five Headlines:
1.
 Lululemon cut its sales estimates by half on its $500 million at-home gym bet, Mirror, lowering them from $250 million to $125 million. (Read More)
2.
 Starbucks workers in Buffalo, NY have unionized, giving Starbucks its first fully fledged, unionized corporate store. (Read More)
3.
 A SoftBank and Walmart backed robotics company, Symbotic, is set to go public in a $5.5 billion SPAC deal. (Read More)
4.
 Facebook is opening up its virtual reality world of avatars, aka Horizon World, to anyone over the age of 18. (Read More)
5.
 And a who's who list of 20 retail CEOs signed a letter to Congress last week urging passage of the "Integrity, Notification and Fairness in Online Retail Marketplaces" (aka INFORM, for short) Consumers Act that would require stricter standards and more transparency for third-party sellers doing business on sites like Amazon and eBay. (Read More)

Be careful out there,

-- Chris, Anne, and the entire Omni Talk team

P.S. If you haven't yet, be sure to check out Anne's latest interview with Bennett, Signifyd's SVP Operations and Business Development.

Anne and Bennett discuss the growing threat of online fraud in detail and particularly what has been happening of late since Black Friday and Cyber Monday.

You can give it a listen by clicking here or on the big image below.

P.P.S. No dwarves were harmed in the production of this newsletter, though Sneezy clearly has it coming to him.
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Editors: Chris Walton & Anne Mezzenga

Chris Walton and Anne Mezzenga are leading experts and influencers in omnichannel retailing. Connect with Chris and Anne on Linkedin.

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