Hello Omni Talks Fans! It is time we let you in on a little secret.

Our mark of a great podcast is when Anne and I get done with an interview, turn to each other, and say, "Damn, that just makes a ton of sense."

That exact thing happened when we got done interviewing Flintfox's Chief Marketing and Innovation Officer Cath Brands and Microsoft's Director of Worldwide Retail and Consumer Goods Partner Strategy Sue McMahon about Flintfox's pricing technology for CPGs.

Flintfox takes what was previously a cumbersome, slow process for managing price changes and cost negotiations and simplifies it to drive immediate bottom line savings for CPGs.

Plus, Cath also laughed at my "Fox Force Five" joke during the interview, so she is already kind of one of my favs :)

You can listen to our interview with Cath and Sue by clicking on the main image above or on the big blue box right below this sentence.

Listen to Our Interview with Cath and Sue

Be careful out there,

-- Chris, Anne, and the entire Omni Talk team

P.S. Groceryshop is in full swing. Day 2 was filled with Anne holding court with Wall Street analysts, DoorDash's CEO Tony Xu discussing the future of grocery delivery, and John Furner pumping up Walmart's new retail media network (which is so emblazoned across every wall of the show floor that you can't possibly miss it).

Our big takeaways thus far:

- CPGs are decidedly trying to figure out how to go direct via social commerce

- Improving omnichannel operations is front and center on executives' minds 

- And, last but not least, people may still be sleeping on Amazon Fresh

P.P.S. In case you missed our special podcast series this week that we presented in partnership with Microsoft just for Groceryshop, here again is every episode we recorded.

Just click on whatever most whets your appetite below.