1010data’s Chief Product Officer Jonah Ellin discusses why dedicating data and AI resources to improve promotional effectiveness may be the smartest decision retailers and CPGs can make right now.

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Hello Omni Talk Fans!

1010data’s Chief Product Officer Jonah Ellin recently joined Anne and me to discuss why dedicating data and AI resources to improve promotional effectiveness may be the smartest decision retailers and CPGs can make right now.

In this podcast, Jonah goes deep with us on:

– What makes the typical retail promotional planning process so arcane and fraught with issues

– Where and how retailers can improve their promotional processes

– Why AI stands to have a big ROI impact on promotions

– And, most importantly, how software deployments that harness AI could one day make all those fancy hardware investments, like robots and cameras in-store, obsolete

It is a podcast so chock full of “ah-ha” moments that we wouldn’t be surprised if it changed the way you think about retail technology going forward.

It sure as heck did for us!

You can listen to our full interview with Jonah by clicking here or on the big blue box right below this sentence.

Listen to Our Interview with Jonah

Be careful out there,

-- Chris, Anne, and the entire Omni Talk team

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Editors: Chris Walton & Anne Mezzenga

Chris Walton and Anne Mezzenga are leading experts and influencers in omnichannel retailing. Connect with Chris and Anne on Linkedin.

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