In his last letter to shareholders as CEO, Jeff Bezos makes a Prime revelation. Walmart+ could be great or it could suck. And our interview with NielsenIQ last week is still generating buzz (you can watch it by clicking on the video above).

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Today's Fast Five Tue, 20 Apr 2021
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Hello Omni Talk Fans. In his last letter to shareholders as CEO, Jeff Bezos makes a Prime revelation. Walmart+ could be great or it could suck. And our interview with NielsenIQ last week is still generating buzz (you can watch it by clicking on the video above).

In today's Fast Five headlines:

  • Jeff Bezos reveals that Amazon Prime has over 200 million members. (Read More)
  • A new Field Agent study suggests that Walmart+ subscribers may not be taking advantage of everything that the new program has to offer. But, if you look under the covers, the same survey's reported scan-and-go usage is actually insane in the membrane at almost 30%! (Read More)
  • AiFi debuts its largest checkout-free store yet with Choice Market in Denver. (Read More)
  • Noted party school, ASU, and Starbucks have teamed up on a new Center for the Future of People and the Planet to build better Starbucks stores of the future in my hometown of Tempe, AZ. Sadly, and despite early rumors, keg stands are not part of the application process. (Read More)
  • And Macy's, after already doubling down on suck, now decides to draw to an inside straight on the river by making like K-Mart in the 1980s and 1990s and further expanding its Backstage shop-in-shop concept to 45 more Macy's stores. (Read More)

Plus, stay tuned for some exciting announcements this week. More on Wednesday, but Emma the Intern is all grows up. She just landed her first official 9 to 5 job, and we are sending her off in style for her final Fast Five podcast on Thursday.

We may even bring out pictures from the year of her birth. Wait for it . . . . . . 1998.

Be careful out there,

-- Chris, Anne, and the entire Omni Talk team

P.S This month's Omni Talk Monthly Intelligence Report is now available. You can download your copy below.

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A new letter to shareholders from Amazon CEO Jeff Bezos revealed that the tech giant’s Prime service now has over 200 million subscribers. That’s up 50 million from the beginning of 2020....
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Walmart Inc.’s new subscription program wants to entice customers with benefits like cheap gas and no checkout lines. But it turns out many members aren’t using them much. About three out of four users...
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One of the largest frictionless markets in the world is set to open with a contact-free shopping experience on April 16 in Denver Denver, CO  (Restaurant News Release)  At the forefront of modern technology...
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The ASU-Starbucks Center for the Future of People and the Planet will ‘find new ways to design, build and operate Starbucks stores’ Starbucks on Thursday announced its newest venture in partnership with...
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Dive Brief: Macy’s has begun opening new Backstage locations, with plans for 45 shops within Macy’s stores in 10 states this year, on the way to its target of 270 nationwide. That’s 10 more...
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Editors: Chris Walton & Anne Mezzenga

Chris Walton and Anne Mezzenga are leading experts and influencers in omnichannel retailing. Connect with Chris and Anne on Linkedin.

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