After Walmart CEO Doug McMillon dropped "ladder theory" to explain Walmart's recalcitrance against a $15 minimum wage, Walmart issues the biggest smoke and mirrors PR statement of all-time in support of the theory. Rumor has it that David Copperfield has even called Walmart to ask for his magic act back.

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Today's Fast Five Thu, 29 Apr 2021
The 800 Pound Gorilla - Amazon Fresh Grocery in 2021
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Hello Omni Talk Fans. You are in for a real treat today. We have some sweet exclusive content, a kick ass webinar next week for you to check out, and Walmart does its best pay no attention to the man behind the curtain Wizard of Oz impression.

First, David Ritter of the A&M Consumer and Retail Group and I collaborated on a new article, discussing Amazon's grocery strategy and what retailers should be doing about it.

You can read the article by clicking here or on the main feature above.

Second, today's top Fast Five headline is one for the ages.

In today's Fast Five headlines:

  1. After Walmart CEO Doug McMillon dropped "ladder theory" (my quotes) to explain Walmart's recalcitrance against a $15 minimum wage, Walmart issues the biggest smoke and mirrors PR statement of all-time in support of the theory. Rumor has it that David Copperfield has even called Walmart to ask for his magic act back. (You can read the full statement here)
  2. Facebook rolls out a new marketplace to connect brands and influencers. (Read More)
  3. Amazon one ups Walmart again by delivering groceries, not to fridges, but to garages. (Read More)
  4. GoPuff has lured a long-term Amazon executive to become its new SVP of Operations. (Read More)
  5. And former JCP CEO and Apple store savant Ron Johnson is taking his startup Enjoy public via a SPAC with a $1.2 billion valuation. (Read More)

Oh, Walmart, we kid because it's deserved.

Be careful out there,

-- Chris, Anne, and the entire Omni Talk team

P.S File this one under the "coming in hot" bucket.

Next week I am moderating a panel discussion as part of Knapp's ongoing Project Future Webinar Series with key c-suite supply chain executives from Nordstrom, Tractor Supply Company, and Shipt.

You can register by clicking here or on the big feature at the end of this postscript section.

P.P.S. The intel on this could be errant, but we are already hearing of a new stealth Walmart program in response to Amazon that will deliver loofahs right to customers as they shower and up the ante on Walmart's into-your-fridge delivery program.

We promise to keep you updated as this fictitious story that we actually could see Walmart doing develops.

Because not only is the $15 minimum wage position tone deaf, but so too is launching a program that sends people into homes during a pandemic.
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Editors: Chris Walton & Anne Mezzenga

Chris Walton and Anne Mezzenga are leading experts and influencers in omnichannel retailing. Connect with Chris and Anne on Linkedin.

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