Google has introduced AI tools tailored for India, featuring visual content and government welfare program information. Soon, Indian users will access summaries of over 100 government schemes in Hindi and English. Google aims to enhance the local search experience with Search Generative Experiments (SGE), incorporating images and videos into results. Localized and informative, SGE will offer step-by-step instructions and videos for queries like “How to drape a saree” and user reviews for local queries like “Is Jaipur Fort wheelchair-friendly?” Google Maps also supports accessibility, marking wheelchair-friendly places and introducing shopping routes. Ads are integrated into generative AI-powered search results.
Google has unveiled a set of innovative AI-driven tools tailored for the Indian market during its Google for India event. These new features encompass visual content such as images and videos, as well as comprehensive information regarding government welfare programs.
Shortly, Google users in India can expect access to concise summaries of over 100 government-sponsored initiatives. This functionality will be available in both Hindi and English languages, making it accessible to a broader user base.
Google is committed to enhancing the search experience in India through its Search Generative Experiments (SGE). This approach aims to make search more localized and visually informative by incorporating images and videos directly into search results. For instance, if someone searches for “How to drape a saree,” they will receive step-by-step instructions alongside a video tutorial.
Furthermore, Google’s SGE will provide users with valuable local information, such as recommendations for activities in a particular city. When searching for details like “Is Jaipur fort wheelchair-friendly?”, the generative AI-powered search results will include user reviews related to accessibility.
It’s worth noting that Google Maps already identifies wheelchair-friendly locations and businesses, with recent additions like wheelchair-friendly shopping routes. In August, Google expanded its SGE to India, enabling users to seamlessly switch between Hindi and English on the search results page. During this expansion, Google also integrated ads into dedicated slots within generative AI-powered search results.
