Brightline, the first complete behavioral health service created particularly to help children, teens, and their families is now available to Blue Cross Blue Shield of Massachusetts members. Brightline provides virtual treatment to families through video consultations with therapists, psychiatrists, speech therapists, behavioral coaches, and other experts, as mental health issues become more prevalent across the country.
- Digital platform: Brightline’s digital platform offers resources to support families facing a range of common challenges — from difficulties with back-to-school transitions and navigating IEPs to managing stress, social-emotional skills, and common conditions such as anxiety, depression and ADHD.
- Improved access: “We’re deeply committed to improving access to quality, affordable mental health care for our members,” said Andrew Dreyfus, president and CEO of Blue Cross Blue Shield of Massachusetts. “We see a great deal of potential in Brightline’s approach, which can bring these critical services to our members and their families in the comfort and privacy of their own homes, right when they need them most.”
- Innovative approach: Blue Cross is known for its innovative approach to mental health and substance use disorder, including an in-house staff of clinicians and specially trained mental health case managers. Families enrolled in Blue Cross health plans now have access to Brightline’s clinical services as a covered in-network benefit, including behavioral therapy with licensed psychologists and therapists, evaluation and medication support from child and adolescent psychiatrists and psychiatric nurse practitioners, and speech therapy from licensed speech-language pathologists.
- Support: “During the pandemic, we’ve seen an ever-growing wave of need for families to have access to support. We need to provide services not only for kids and teens but also address the real impact on parents,” said Naomi Allen, Brightline Co-Founder, and CEO. “We are honored that Blue Cross Blue Shield of Massachusetts supports our vision for this offering and will be playing an invaluable role in improving behavioral health care for many families.”
- Virtual sessions: Brightline Coaching offers 30-minute virtual sessions with expert behavioral health coaches focused on building skills and tackling common challenges. These programs are designed to support kids, teens, and parents and caregivers with skill-building and positive guidance on topics including stress, anxious thoughts, tantrums, organizational skills, and trouble staying on track with school.