Quote.com, a portfolio company of Osceola Capital, announced the acquisition of Ring2Media, a leading direct response marketing agency specializing in Medicare enrollment.
The acquisition will be consolidated under the Quote.com brand and accelerate the company’s penetration of the highly strategic Medicare segment. The Ring2Media acquisition further diversifies Quote.com’s core digital product offering by adding expertise in TV/OTT marketing, expanding the company’s reach and addressable audience.
Joel Ohman, CEO of Quote.com noted, “The addition of Ring2Media’s full-service linear advertising platform will instantly diversify our client portfolio and enable Quote.com to continue to scale across multiple end markets. We look forward to working with Mark and his team on capitalizing on the many strategic opportunities that this acquisition presents.”
Mark Fidel, CEO of Ring2Media added, “We are very excited to be joining forces with Joel and the Quote.com team. Quote.com’s high intent traffic platform combined with Osceola’s deep M&A and operational expertise will accelerate our growth and unlock unique value for all customers and stakeholders.”
Osceola Capital Managing Partner Ben Moe commented, “We are excited to continue to grow the Quote.com platform and expand our market reach into adjacent advertising channels and categories. The addition of Ring2Media brings significant and complementary scale to the Quote.com platform, and we are actively targeting additional acquisitions that will continue to strengthen our product offering.”
McDermott Will & Emery served as legal advisor to Quote.com. MTS Health Partners and Bass Berry & Sims served as financial advisor and legal advisor to Ring2Media, respectively. Capital Southwest Corporation and Plexus Capital provided financing for the acquisition.
Source: PR Newswire