Blue Cross Blue Shield of Arizona has launched Prosano Health Solutions Inc., a company focused on advanced primary care. Prosano offers comprehensive healthcare services including primary care, behavioral health, lab services, same-day appointments, and virtual options. This expansion beyond health insurance aims to improve access, affordability, and patient experience. Positive early data shows higher patient satisfaction scores and a 20% reduction in emergency room visits. The company prioritizes mental wellness and plans to open additional locations in Maricopa County by 2024.
Blue Cross Blue Shield of Arizona (AZ Blue) has taken a significant step by launching Prosano Health Solutions Inc., a pioneering company in the realm of advanced primary care. Prosano offers a comprehensive care model that encompasses various services such as easy access to a primary care team, behavioral health practitioners, lab services, same-day appointments, and virtual healthcare options.
With the introduction of Prosano Health Solutions Inc., AZ Blue is expanding its reach beyond health insurance and venturing into the provider space. The company has already opened its first advanced primary care center, with plans to establish three additional locations in Maricopa County by 2024.
Initially launched in January of this year for AZ Blue employees, Prosano Health Solutions Inc. has seen enrollment from 1,800 employees and their dependents. In 2023, the services are exclusively available to BCBSAZ employees and their families through two BlueSignature Prosano PPO plans.
According to AZ Blue, early data and patient feedback have shown positive outcomes in terms of both cost and quality of care. Patient satisfaction scores have exceeded industry averages, and there has been a notable reduction of over 20 percent in emergency room visits.
The advanced primary care centers provided by Prosano Health Solutions Inc. offer a comprehensive range of services. Patients have convenient access to a primary care team, behavioral health practitioners, lab services, same-day appointments, virtual healthcare options, and a selection of commonly prescribed medications.
Prosano Health emphasizes the normalization of mental wellness as an integral part of its care model. Their approach to “integrated behavioral health” involves trained behavioral health clinicians working collaboratively with patients and their families to provide patient-centered care. This includes addressing major life stressors, crises, substance abuse conditions, eating disorders, health behaviors contributing to chronic medical illnesses, and stress-related physical symptoms.
AZ Blue expects that Prosano Health Solutions Inc. will enhance access to care, streamline processes, reduce complexity, and improve the overall healthcare experience for patients and providers. Pam Kehaly, president and CEO at AZ Blue, stated, “Prosano Health Solutions Inc. will enable us to have a stronger role in Arizona’s healthcare system than we do today solely as a health insurance company. We have been working closely with our community, customers, and healthcare providers to transform the healthcare experience in Arizona and enhance access and affordability.”
Overall, Blue Cross Blue Shield of Arizona’s launch of Prosano Health Solutions Inc. marks a significant development in the field of advanced primary care. The company’s comprehensive care model, which integrates various services and prioritizes mental wellness, aims to improve access, reduce waste, and enhance the overall healthcare experience in Arizona.