Centene Corporation has launched a new initiative to encourage Centene health plan members, as well as all Americans, to receive the COVID-19 vaccine. Centene will begin working with network physicians to deploy a call campaign to its health plan members nationwide. The caller will ask recipients, whether they have been vaccinated, and will help those who have not to arrange an appointment.
- Call for a new campaign: Centene is teaming with its network providers on a new call campaign to encourage more of its members to get vaccinated for COVID-19. Alongside the campaign, Centene is rolling out a new public service announcement that highlights the way getting vaccinated can protect loved ones at risk for COVID-19. The effort will include public service announcement, call campaign focused on reaching its 25 million members
- Public service announcements: The top 100 providers with the highest increase in vaccination rates as a result of this initiative will each receive a $5,000 grant for medical equipment. In addition, Centene will be launching a new public service announcement (PSA) focused on the importance of getting vaccinated for the benefit of an individual’s family and other loved ones. The PSA will remind people to get vaccinated for their loved ones: their grandparents, their parents, and their friends, all whom they would rather visit, then go to visitation.
- Significant consequences: “Uncertainty around the COVID-19 vaccine could lead some people to avoid or delay receiving the shot. We continue to be concerned that this could have significant consequences for their health and the health of their families,” said Michael Neidorff, Chairman, President, and CEO of Centene. “Through these two new initiatives, as well as other previously announced campaigns, we want to continue to empower people to actively contribute to their health and well-being by informing them about the benefits of the vaccine.”
- Numerous efforts: This announcement builds on numerous previous efforts to educate individuals about the COVID-19 vaccine and overcome vaccine hesitancy. Over the past several months, Centene and its health plans have already reached out individually to members, especially those at high risk, to encourage them to get vaccinated. Health plans have also arranged transportation where appropriate and provided assistance in scheduling appointments.
- Social media on the role: More than 160 TV stations across the country agreed to air the 30-second spots, in which Hall members highlight the people in their lives who are counting on them to get vaccinated. Centene and its health plans also have been running the PSAs across their social media channels. Meanwhile, Louisiana Healthcare Connections, Silver Summit, Sunshine and Superior Health Plans have all held in-person events with featured Hall of Famers to encourage vaccinations.