Cigna and HelloFresh have partnered to offer discounted meal kit benefits within employer plans, aiming to promote healthier lifestyles among employees. The collaboration includes various HelloFresh offerings, from discounted subscriptions to one-time deliveries, catering to the diverse needs of members. Additionally, the partnership extends support to HelloFresh’s Meals with Meaning program, addressing food insecurity in local communities. This initiative underscores the commitment of both companies to enhance employee well-being while making a positive impact on broader societal issues.
Cigna and HelloFresh have embarked on a collaborative venture to revolutionize employee benefits, focusing on promoting health and wellness. By integrating HelloFresh’s meal kit services into employer-sponsored plans, they aim to provide convenient and affordable options for nutritious meals. This partnership signifies a proactive approach to addressing the growing concerns surrounding food insecurity and unhealthy dietary habits. Together, Cigna and HelloFresh strive to empower individuals to make healthier choices while fostering a culture of well-being in workplaces and communities.
This strategic alliance aims to offer a range of HelloFresh options to members of employer plans, including discounted subscriptions for meal kits, electronic gift cards, and one-time home deliveries for employees without a subscription.
HelloFresh specializes in delivering fresh, pre-portioned ingredients along with step-by-step recipes, facilitating the preparation of nutritious and healthy meals at home.
Heather Dlugolenski, the U.S. commercial strategy officer for Cigna Healthcare, emphasized the significance of prioritizing employee health for fostering a robust workforce: “Business leaders recognize that healthy employees mean a healthy business, and by expanding access to affordable, healthy meals, employers can better cultivate a stronger workforce.” This collaboration aims to support the health and vitality of the American workforce while making a positive impact on communities facing food insecurity.
Cigna estimates that this new program could potentially benefit up to 12 million individuals enrolled in its employer-sponsored plans. The initiative stems from insights derived from the Cigna Group’s 2023 Vitality in America study, revealing that a significant proportion of workers—1 in 3—have experienced food insecurity within the past three months.
In addition to the introduction of this innovative benefit, Cigna and HelloFresh will join forces to bolster HelloFresh’s “Meals with Meaning” program. This initiative is dedicated to providing free meal kits to individuals in local communities who are grappling with food insecurity, underscoring the partners’ commitment to addressing this critical issue.
Adam Kalikow, senior vice president and managing director of meal kits at HelloFresh U.S., expressed enthusiasm about the collaboration, highlighting the importance of home cooking in promoting overall health and well-being: “We’re excited to team up with Cigna Healthcare to make fresh and wholesome HelloFresh meal kits available as a healthcare benefit.” Together, they aim to enhance accessibility to HelloFresh meal kits while simultaneously working towards alleviating food insecurity in local communities.
This collaboration between Cigna and HelloFresh represents a proactive approach to promoting health and wellness among employees and their communities. By integrating meal kit benefits into employer-sponsored plans, Cigna seeks to empower individuals to make healthier dietary choices and mitigate the challenges associated with food insecurity.
In an era where health and well-being are increasingly prioritized, initiatives like this underscore the role of employers and healthcare providers in fostering a culture of wellness. By leveraging partnerships with innovative companies like HelloFresh, Cigna aims to not only enhance the value of its employer-sponsored plans but also make a meaningful impact on public health outcomes.
Furthermore, by supporting HelloFresh’s philanthropic endeavors through the “Meals with Meaning” program, Cigna demonstrates its commitment to addressing broader societal challenges such as food insecurity. This collaborative effort reflects a shared vision of creating positive social change while simultaneously enhancing the well-being of individuals and communities.
The partnership between Cigna and HelloFresh represents a significant step towards prioritizing employee health and addressing societal challenges related to food insecurity. By offering innovative meal kit benefits within employer plans, they are not only enhancing the value of healthcare coverage but also promoting healthier lifestyles among employees. Through their joint efforts, they exemplify the potential for collaboration between healthcare providers and wellness-focused companies to drive positive change. As this initiative unfolds, it holds promise for creating a healthier and more resilient workforce, ultimately benefiting individuals and communities alike.