Katya Andresen will take over as Cigna’s next chief digital officer, according to the company. Andresen, being one of the top chief digital officers will drive the company’s digital initiatives, which includes Cigna’s 2021 acquisition and integration of MDLIVE.
- New Leader: Andresen was a senior vice president of card customer experience at Capital One before joining Cigna Health Insurance. Shortly after joining Cigna in September 2021, Andresen sat down with Cigna’s Newsroom staff to discuss the role digital plays in reimagining the customer experience.
- Mission: “I’m thrilled to be part of Cigna’s mission to make health care more affordable, predictable and simple and to help take on the toughest challenges to improve the health and well-being of everyone we serve”, said Katya.
- Press release: According to a Cigna release, the initiatives are aimed at making Cigna a “digital disruptor.” Cigna is intensely focused on pushing beyond that, employing a digital-first strategy to better serve our customers, employees, clients, and communities, with Andresen at the lead.
- Digital health: “We need to start thinking about digital differently,” Katya said. “It cannot just be a reflection of where we have been; taking offline experiences and digitalizing them. It needs to instead be seen as a driver of where we are going. We need to think digital-first and customer-first.”
- Virtual care: With the new demand for virtual care [PDF] and its acquisition of MDLIVE, Cigna is significantly expanding access to covered virtual care services for millions of customers. Customers will be able to access primary, dermatology, behavioral, and urgent care services via their computers or smart devices.