Katie Wilson McBreen has joined Blue Cross Blue Shield Association as VP of communications. From its Washington, DC, office, she is leading communications, including public affairs and strategic Comms, the organization said in a statement.
- Prior engagement: Previously, McBreen was VP of Comms and strategy at the Consumer Brands Association, which represents the trillion-dollar consumer packaged goods industry. She’s also served as VP of communications and public affairs and counselor to the president and CEO of the National Retail Federation and has worked at the U.S. Chamber of Commerce.
- Senate work: McBreen has worked at the U.S. Chamber of Commerce and the National Retail Federation, as well as in the White House. McBreen also worked in the White House in the office of former Vice President Dick Cheney from 2003 to 2005.
- Talents: She is a results-driven, dynamic, curious, and forward-thinking executive with an extensive background in developing and implementing award-winning public affairs campaigns and recruiting and leading highly effective teams.
- A leader: She is regarded for leadership, strategic planning and positioning, message development, and innovative ideas, combined with an ability to execute in high-pressure environments.
- Praises: She Leads the D.C. Communicators Group, a networking forum for a top trade association and corporate communications professionals and serves as treasurer of the Executive Committee of the Board of Directors of the Public Affairs Council and Recognized early in her career as “40 Under 40” by PRWeek magazine.