Microsoft recently stated that health insurers will be allowed to access its vertical-specific advertising, which is currently only available to certain businesses. According to the release, the chance was previously only available to travel, automotive, and credit card businesses, but it has now been extended to health insurance.
- Results: Based on search growth, Microsoft Advertising stated in July that the open enrollment period for 2021 is on track to create a new record for enrollment. Users were looking for non-brand and Medicare Advantage results in particular. For the first time on Microsoft Bing, the new advertising offers allow insurers to run ads alongside generic Medicare search results
- Insurance: Microsoft Advertising has introduced health insurance advertising as a new ad format for Bing Search. With this new format, Microsoft claims that marketers are witnessing a 4X boost in return on ad spend (ROAS) and lower costs per acquisition (CPAs).
- Innovations: In terms of the industry, Microsoft Advertising has been on a roll, releasing open betas for Tours and Activities advertisements and Automotive ads in the previous six months, in addition to Credit card ads.
- Responsibility: The Microsoft Search Network is responsible for 37.2 percent of desktop searches in the United States3 and 14.5 billion monthly searches worldwide1, as well as connecting you to 44 million searchers in the United States who Google cannot reach. 3 The Microsoft Search Network has 117 million unique searchers in the United States.
- Informations: Advertising by Microsoft Microsoft describes health insurance advertising as “intent-triggered rich placements that deliver real-time information to consumers and motivate action, all without the use of keywords.” You may advertise your healthcare plans more conspicuously than ever before on the right rail of the Bing search engine results page, alongside mainline text advertisements.