According to App Annie, the popular dating app Bumble has joined the Billion Dollar Club, a feat achieved by only 15 other non-gaming apps. With this achievement, Bumble has surpassed Tinder as the second most popular dating app in terms of lifetime spending.
- Subscription: Going public in February 2021, Bumble offers in-app subscription and in-app purchase options, including Bumble Premium and Boost. The largest markets contributing to lifetime consumer spending include western markets such as the US, UK, Canada and Australia.
- Markets: Also among Bumble’s top markets are India and Mexico, which are high-growth markets in mobile in general and represent strong future potential for user acquisition growth.Badoo, Pairs and Grindr are the dating apps with the highest lifetime consumer spend after Tinder and Bumble.
- Popularity: “The mobile dating apps space has thrived even when people were forced to remain apart. The sector’s ability to quickly adapt their models with features such as video dating to keep consumers engaged is a testament to its success”,said Lexi Sydow, Head of Market Insights, App Annie.
- Revenue: Bumble is the #2 dating app by lifetime spend and the highest ranking dating app that prioritizes women making the first move. The company went public in February 2021 and has continued to see success via its in-app subscription and in-app purchase model, where users can subscribe to Bumble Premium or Boost including travel features, spotlight, superswipes, among others in addition to one-off credits.
- Consumer apps: Tinder is currently the #1 ranking non-gaming app by consumer spend as of November 30, 2021. According to App Annie, the full list of apps in the billion dollar club include: Tinder, YouTube, Netflix, Tencent Video, TikTok, iQIYI, Pandora Music, LINE, Disney+, HBO Max, BIGO LIVE, Google One, LINE Manga, piccoma and Youku.
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