BMW turns your travel into a cinematic experience

BMW introduced the next phase in its in-car entertainment tale: a 31-inch 8K smart TV with support for Amazon’s Fire TV service, following the addition of plush lounge chairs to some of its cars at CES 2020. This innovative 32:9 “My Mode Theatre” screen for rear passengers, along with a Bowers & Wilkins Diamond Surround Sound System, is designed to provide passengers with a cinema-like experience while cruising down the highway.

1. Latest Shows: The car will be able to stream the latest shows on-demand thanks to its 5G connection, and BMW’s My Mode technology will set the mood for binge-watching the latest episodes of The Expanse. While there isn’t much 8K video to watch right now — and Fire TV doesn’t support it — your car will be ready when the time comes.
2. Digital view: “We develop immersive, digital experiences for sheer driving pleasure,” Frank Weber, member of the board of management of BMW AG Development, said in today’s announcement. “In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31-inch display, 5G connectivity, 8K resolution, surround sound, and individual streaming program, an unprecedented experience is created that sets new standards for in-car entertainment.”
3. Cinematic mood: To set the mood in the car, whether for movie watching or anything else, BMW’s latest iDrive displays and operating system these days feature My Mode, which changes the driving and transmission controls to change the car’s overall driving behavior, as well as the theme of the displays, sounds, and overall lighting in the car based on your personal preferences.
4. Availability: Until now, the available modes were “Efficient,” “Sport” and “Personal,” but at CES today the company also introduced a few new variants: “Expressive,” “Relax,” “Digital Art” and — for watching movies — “Theatre.” These new modes will roll out in the second half of the year and for most of these new modes, we’re mostly talking about theming the car more than changing its driving characteristic.
5. Multimedia: For the digital art mode, BMW partnered with Chinese multimedia artist Cao Fei, who created new artwork for the launch that is meant to symbolize” the deep connection of humankind and nature.” Meanwhile, for its sound design, BMW has once again partnered with film music composer Hans Zimmer to create specific sounds for its electric fleet.