Google is rapidly adding new AI technology to its products and services, including advertising. The company is using AI to automate tasks, improve customer support, and target ads more effectively. Google is also working on new AI-powered ad fraud detection and optimization systems.
Google is rapidly adding new artificial intelligence (AI) technology into its core products, and now it is looking to use this technology to automate advertising and ad-supported consumer services.
Last week, Google unveiled PaLM 2, its latest and most powerful AI language model (LLM). Palm 2 is trained on massive amounts of text data and can generate human-like responses to questions and commands. Google plans to use PaLM 2 to allow advertisers to generate their own media assets and to suggest videos for YouTube creators to make.
Google has also been testing PaLM 2 for YouTube youth content, such as titles and descriptions. For creators, the company has been using the technology to experiment with the idea of providing five video ideas based on topics that appear relevant.
Google is not the only tech company that is racing to embed AI models in its products. Microsoft, Meta, and Amazon are all working on similar initiatives. The urgency of this effort has been particularly acute at Google since the public launch of Microsoft-backed OpenAI’s ChatGPT late last year. ChatGPT raised concerns that the future of internet search was suddenly up for grabs.
Google is also facing challenges from a slowing economy. Advertisers are reeling in online marketing budgets, which is hurting Google’s revenue growth. The company is hoping that AI can help it boost revenue and improve margins.
Google plans to use AI to increase spending on customer support across more than 100 products. Automated support chatbots could provide specific answers through simple, clear sentences and allow for follow-up questions before suggesting an advertising plan that would best suit an inquiring customer.
Google is also working on its stable diffusion-like product for image creation. Stable Diffusion’s technology, similar to OpenAI’s DALL-E, can quickly render images in various styles with text-based direction from the user.
Google’s plan to push its latest AI models into advertising is not a surprise. Last week, Facebook parent Meta unveiled the AI Sandbox, a “testing playground” for advertisers to try out new generative AI-powered ad tools. The company also announced updates to Meta Advantage, its portfolio of automated tools and products that advertisers can use to enhance their campaigns.
On May 23, Google will be introducing new technologies for advertisers at its annual event, Google Marketing Live. The company hasn’t offered specifics about what it will be announcing, but it’s made clear that AI will be a central theme.
“You’ll discover how our AI-powered ad solutions can help multiply your marketing expertise and drive powerful business results in today’s changing economy,” the website for the event says.
Here are some additional details about Google’s AI advertising initiatives:
- Google is working on a new AI-powered ad targeting system that would use PaLM 2 to generate personalized ad creatives for each user.
- Google is also developing an AI-powered ad fraud detection system that would use PaLM 2 to identify and block fraudulent ad clicks.
- Google is also working on an AI-powered ad optimization system that would use PaLM 2 to improve the performance of ad campaigns.
These are just a few examples of how Google is using AI to improve its advertising products and services. It is clear that AI is playing an increasingly important role in the advertising industry, and Google is at the forefront of this trend.
