At Apple’s “Scary Fast” October event, the tech giant unveiled new M3 chip variants (M3, M3 Pro, M3 Max) powering updated MacBook Pros and a 24-inch iMac. These chips emphasize improved GPU utilization and faster rendering. The MacBook Pros, offered in a new Space Black, start at $1,599 for the 14-inch and $2,499 for the 16-inch models. The event also marked the end of the Touch Bar and showcased the iPhone’s filming capabilities.
At the recent “Scary Fast” event, Apple unveiled its latest advancements, showcasing the new MacBook Pro, iMac, and the M3 chip series. Contrary to its Halloween-themed presentation, complete with fog and eerie music, the event held few surprises for those up-to-date with Apple rumors.
The star of the show was Apple’s M3 chip lineup, including the M3, M3 Pro, and M3 Max, promising significant performance boosts. These chips, boasting features like hardware-accelerated ray tracing and dynamic caching, claim to enhance GPU utilization and render speeds impressively over the M1 chips.
Apple revealed two new MacBook Pro models in a striking Space Black color. Available in 14-inch and 16-inch sizes, they are powered by the M3 chips, with the larger model exclusively offering the M3 Pro or Max options. Both models emphasize GPU performance and boast a 22-hour battery life. The 14-inch starts at $1,599, and the 16-inch at $2,499, with varying prices for different configurations.
The 24-inch iMac also received an update with the M3 chip, enhancing its capabilities alongside visual improvements like a 4.5K retina display and a new range of colors. The entry-level model, priced at $1,299, features an 8-core CPU and GPU, with a higher-end model offering additional upgrades.
A notable change is the discontinuation of the Touch Bar in the new MacBook Pro models, marking a shift from previous designs. In a subtle showcase, Apple also highlighted the iPhone’s capabilities, revealing that the event’s footage was shot and edited using an iPhone and a Mac, respectively.
For a detailed dive into all these announcements and to relive the “Scary Fast” event, Apple provides a complete video archive on its website.
