Amplitude Purchases Iteratively to enhance data analytics

San Francisco-based product intelligence firm Amplitude purchased Seattle startup Iteratively. Founded in 2019 by veterans of Atlassian and Microsoft, Iteratively sells software programs to knowledge and product groups for buyer analytics monitoring.

1. A profitable collaboration: Earlier this year Iteratively raised $5.4 million from Gradient Ventures, Google’s AI-focused enterprise fund, in addition to Fika Ventures and PSL Ventures. The corporate is led by CEO Patrick Thompson, who co-founded Iteratively with Ondrej Hrebicek. They beforehand labored collectively at Syncplicity, a file-sharing startup co-founded by Hrebicek that was acquired by EMC in 2016.
2. An Ally in need: Amplitude proves to be an ally in the pursuit to solve the acute pain points around data quality. They were the first analytics vendor to market with their taxonomy product and they continue to care deeply about setting their customers up for long-term success. Their recent release to Govern, for example, is another testament that Amplitude invests deeply in proactive data governance and we’re excited to be part of that focus.
3. Approach towards Analytical success: “We know that high-quality data is essential to the success of our analytics and personalization products and through this acquisition, we increase customer value by building a best-in-class data management solution that enables any Amplitude customer, no matter what their existing data stack consists of, to create a fully integrated, owned source of truth for digital products and personalization,” said Justin Bauer, SVP Product at Amplitude.
4. Future Prospects: Iteratively will proceed to function as a unit inside Amplitude, which has raised near $200 million for its software program that helps firms predict the effect of recent product options. Greater than 70% of Iteratively’s prospects are already Amplitude customers.
5. Data Empowerment: ”With a mission to help companies rebuild confidence in their analytics we built Iteratively to empower data and product teams to capture high-quality data they can trust. We’re very proud of where the product is today, of the customers we’ve worked with so far, and the amazing team we’ve built. And this is just the beginning!”, said Thompson.