Aging is inevitable. Yet, many consumers across Asia-Pacific and the Middle East actively resist its visible effects. From daily skincare routines to advanced medical treatments, people invest significant time and money in staying younger for longer. To explore this powerful and growing trend, YouGov is hosting an exclusive webinar on April 9, 2026.
The Growing Desire to Stay Young
Not everyone approaches aging in the same way. Some consumers eagerly use supplements, serums, and clinical treatments to slow visible signs of aging. Others, however, prefer to let the process unfold naturally. This divide makes anti-aging one of today’s most compelling consumer behavior topics.
Furthermore, attitudes toward aging vary widely across generations and genders. Younger consumers often begin preventive skincare routines early in life. Older consumers, on the other hand, tend to focus more on reversal treatments and professional procedures. As a result, brands and marketers urgently need clear, data-backed insights to reach the right audience with the right message.
What the Webinar Will Cover
Fresh Data Across Three Key Markets
YouGov experts will present fresh survey data drawn from consumers in Singapore, Indonesia, and the UAE. Moreover, they will compare anti-aging sentiment across more than 13 global markets. This broad comparison offers valuable context for brands seeking to understand regional differences and cultural attitudes toward aging.
Consumer Spending and Product Preferences
The session will also examine how much consumers spend on anti-aging products each month. Additionally, it will reveal which skincare formats, supplements, and professional treatments attract the highest interest. Understanding these spending patterns helps brands refine pricing strategies and develop products that align with real consumer demand.
How Consumers Discover New Products
Another important focus is how consumers learn about new anti-aging solutions. Whether through social media, beauty influencers, or healthcare professionals, the discovery journey directly shapes purchase decisions. Therefore, identifying these key channels gives marketers a meaningful competitive advantage in an increasingly crowded market.
Key Questions the Research Will Answer
This webinar directly tackles five critical questions that matter to brands, agencies, and researchers:
- How many consumers actively try to prevent the signs of aging?
- Which skincare, supplement, and treatment formats attract the most consumer interest?
- How much do consumers spend on anti-aging products every month?
- Where do consumers discover new anti-aging products and treatments?
- Are the most well-known treatments also the most commonly used?
Together, these findings will help brands understand consumer priorities and design more targeted, effective campaigns across the region.
Meet the Expert Speakers
Mark Pellatt – YouGov Singapore
Mark Pellatt serves as Associate Director at YouGov Singapore, bringing 13 years of market research experience to this session. He specializes in helping APAC brands convert raw data into clear, actionable decisions. His expertise spans brand tracking, consumer understanding, and strategic insight development for regional and global clients.
Kiky Rizki Ayuriza – YouGov Indonesia
Kiky Rizki Ayuriza works as Research Manager at YouGov Indonesia, with nearly nine years of experience in both agency and client-side roles. She excels at transforming complex consumer data into insight-driven interpretations. Consequently, her work guides smarter decision-making across diverse product categories and business challenges.
Shubhra Upadhyay – YouGov MENA
Shubhra Upadhyay leads New Business Development for YouGov MENA, drawing on over 17 years of expertise in market research and business intelligence. She drives strategic growth across the region by building high-impact partnerships with leading brands, agencies, and government entities. Her consultative, data-driven approach helps clients navigate a rapidly evolving marketplace with confidence.
Why This Webinar Matters
Anti-aging is no longer a niche beauty segment. Instead, it represents a multi-billion-dollar global industry shaped by shifting consumer values, technological advances, and rising disposable incomes. Brands that understand these evolving trends gain a decisive edge in product development, campaign strategy, and long-term consumer engagement.
The April 9 webinar runs at 3 PM SGT / 2 PM WIB / 11 AM GST. Registration is free and open to brands, agencies, and research professionals across APAC and the Middle East. This is a rare opportunity to access exclusive, data-driven insights on one of today’s most dynamic consumer categories. Register now to secure your spot.
