Pinterest is testing the integration of Shuffles, its collage-making app, into the Pinterest platform, giving users all the shopping capabilities of regular pins. The high-density nature of Shuffles, which can include multiple layers of product cutouts from different pins, will allow consumers to dig deeper and connect with other Shuffles that include the same pins. Additionally, Pinterest is exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight,” which will prominently showcase a brand on search, giving advertisers a new way to reach users on Pinterest. The company is also seeing growth in its Catalogs offering, which lets brands upload their full catalog to the platform and turn their products into dynamic Product Pins. As part of its most recent earnings release, Pinterest revealed that its platform now has 450 million monthly active users globally, a 4% jump year-on-year. The company has been focused on enhancing the shopping experience on its platform over the past few years and aims to make every pin shoppable, including videos.
Pinterest Tests Integration of Shuffles Shopping Capabilities
Pinterest has announced that it is testing the integration of Shuffles, its collage-making app, into the Pinterest platform. Shuffles, which launched to the general public in November 2022, will now have all of the shopping capabilities as regular pins. This will allow users to tap individual cutouts used in collages, see the brand, price, and other product metadata along with similar products to shop. The high density nature of Shuffles, which can include layers of product cutouts from multiple Pins, will allow consumers to dig deeper and also connect to other Shuffles that include the same Pins.
Pinterest CEO Bill Ready stated that Pinterest makes online shopping feel natural and fun because it’s a core experience on the platform. Ready also noted that Pinterest is offering fresh new ways for consumers to browse, curate and discover products perfectly tailored to their taste. The company is testing ways to integrate Shuffles collage content into Pinterest, starting with shopping.
Pinterest Premiere Spotlight
In addition to the Shuffles integration, Pinterest is exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight.” The feature will prominently showcase a brand on search, giving advertisers a new way to reach users on Pinterest. The company says 97% of top searches on Pinterest are unbranded, which means users typically don’t type a brand name into their searches on the platform. This gives brands the opportunity to be discovered as they help consumers go from discovery to decision to purchase.
Pinterest Catalogs
Pinterest also shared some new stats about its Catalogs offering, which lets brands upload their full catalog to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogs on its platform, along with 70% growth in active shopping feeds year over year globally. As part of its most recent earnings release, Pinterest revealed that its platform now has 450 million monthly active users globally, a 4% jump year-on-year.
Enhancing the Shopping Experience
Pinterest has been focused on enhancing the shopping experience on its platform over the past few years. During its earnings call, the company stated that it wants to make every pin shoppable, including videos. Pinterest believes that its high-quality visual content and users’ willingness to engage with brands make it an ideal platform for brands to showcase their products and connect with consumers. As the company continues to test and implement new shopping features, it is likely that Pinterest will continue to grow as a go-to platform for online shopping.
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